At b7777, your privacy is treated with the same seriousness as your financial security. This Privacy Policy explains in plain terms exactly what personal data b7777 collects from Pakistani players, how that data is used, who it may be shared with, how long it is retained, and what rights you have over your own information. We believe transparency is the foundation of trust.
b7777 will never sell your personal data. Your information is collected only to operate the platform, comply with legal obligations, and protect you.
Before you read the full legal policy below, here are the six most important privacy commitments that b7777 upholds for every registered Pakistani player on the platform.
b7777 will never sell, rent, or trade your personal data to any third-party marketer, data broker, or unaffiliated organisation. Your CNIC details, mobile number, EasyPaisa wallet ID, and betting history are your private information — full stop. We collect only what is necessary to operate the platform and comply with regulatory obligations.
Every single data transmission between your device and the b7777 platform — logins, deposits, withdrawals, game sessions, and support chats — is protected by industry-standard 256-bit SSL encryption. This is the same level of encryption used by major Pakistani banks including HBL and UBL for their online banking portals.
Your Pakistani National Identification Card (CNIC) number and associated documents submitted during KYC verification are stored in an encrypted, access-restricted database. Only authorised compliance personnel with a genuine need-to-know can access this information — and only for regulatory verification purposes. CNIC documents are never shared with third parties outside of legal obligations.
b7777 respects your right to access, correct, restrict, or request deletion of your personal data at any time. Submit a data subject request through live chat or email, and our privacy team will respond within the timeframes specified in this policy. Certain data may be retained for legal and regulatory compliance purposes even after deletion requests.
b7777 uses cookies and similar tracking technologies only for legitimate platform operation purposes — session management, security, and performance analytics. We do not deploy third-party advertising cookies without your consent. Our cookie settings allow you to manage your preferences directly, and you can adjust these at any time through your browser settings.
b7777 will only send you promotional offers, bonus notifications, and marketing communications if you have explicitly opted in during registration or account settings. You can opt out of all marketing communications at any time by updating your notification preferences in your account dashboard or by contacting our support team via live chat.
Privacy Notice: This Privacy Policy applies to all personal data collected by b7777 in connection with your use of the b7777 Platform at b7777.lat. By registering an account or using the Platform in any capacity, you acknowledge that you have read and understood this Privacy Policy. This Policy forms part of b7777's Terms & Conditions, which are incorporated herein by reference.
1.1 b7777 ("we", "us", "our", "the Company") is deeply committed to protecting the privacy and personal data of all individuals who interact with the b7777 Platform, including registered players, visitors, and anyone who contacts our customer support team.
1.2 This Privacy Policy sets out, in full and in plain language, the manner in which b7777 collects, processes, stores, shares, and protects personal data in connection with the operation of the b7777 Platform. It also explains the rights available to data subjects — particularly Pakistani players — regarding their personal information.
1.3 b7777 operates the Platform under an internationally recognised gaming license. Compliance with data protection obligations is a mandatory condition of that license, which means our data handling practices are subject to independent regulatory oversight. Pakistani players can be confident that data privacy at b7777 is not merely a policy commitment — it is a regulatory requirement that we are audited against.
1.4 This Privacy Policy should be read alongside b7777's Terms & Conditions and Responsible Gaming Policy, both of which contain additional provisions relevant to your use of the Platform and your personal data.
1.5 If you have any questions about this Privacy Policy or about how b7777 handles your personal data, please contact our support team as specified in Section 17. We are always happy to explain our data practices in plain Urdu or English — whichever you prefer.
2.1 For the purposes of applicable data protection legislation, b7777 is the data controller in respect of personal data collected and processed in connection with the Platform. As data controller, b7777 determines the purposes and means of processing your personal data.
2.2 Where b7777 engages third-party service providers to process personal data on its behalf — such as payment processors, game software providers, or customer support technology platforms — those third parties act as data processors under binding contractual arrangements that prohibit them from using your data for any purpose other than providing the specific service to b7777.
2.3 b7777 has appointed an internal data protection representative responsible for overseeing compliance with this Privacy Policy and applicable data protection laws. Enquiries relating to data protection matters can be directed to b7777 support as detailed in Section 17.
3.1 b7777 collects personal data that is necessary for the legitimate operation of the Platform, compliance with our regulatory obligations, and the delivery of gaming and customer support services. We do not collect personal data that is excessive or unrelated to these purposes. The categories of personal data we collect include:
| Data Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, CNIC number, date of birth, CNIC copy | KYC verification, age check, fraud prevention |
| Contact Data | Mobile number (Pakistani), email address, city of residence | Account communication, support, notifications |
| Financial Data | EasyPaisa/JazzCash account number, HBL/UBL/Meezan bank details, transaction history | Payment processing, AML compliance, withdrawal verification |
| Account Data | Username, encrypted password, account preferences, deposit limits, self-exclusion status | Account management, responsible gaming enforcement |
| Gaming Data | Bet history, game sessions, wagering records, bonus usage, win/loss records | Regulatory reporting, dispute resolution, responsible gaming monitoring |
| Technical Data | IP address, device type, operating system, browser, session timestamps, connection logs | Security, fraud detection, platform optimisation |
| Communication Data | Live chat transcripts, email correspondence, support ticket records | Customer support, dispute resolution, quality assurance |
| Marketing Data | Communication preferences, opted-in promotion history | Sending marketing only to players who have opted in |
3.2 b7777 does not collect sensitive categories of personal data — such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data — unless specifically required for regulatory compliance purposes (for example, in the context of problem gambling assessments conducted under our Responsible Gaming Programme, we may collect information about a player's self-reported gambling behaviour with their explicit consent).
4.1 b7777 collects personal data through the following channels and mechanisms:
5.1 b7777 processes your personal data only where it has a legitimate legal basis to do so. The legal bases applicable to b7777's data processing activities are as follows:
6.1 b7777 uses the personal data we collect for the following specific purposes:
No Profiling for Third Parties: b7777 does not use your personal data to build profiles that are shared with or sold to third-party advertisers, data brokers, or marketing organisations. Any internal analytics or player profiling conducted by b7777 is used exclusively to improve your own experience on the Platform and to fulfil our responsible gaming obligations.
7.1 b7777 does not sell, rent, or trade your personal data to third parties. We share your personal data only in the limited circumstances described below, and only to the extent strictly necessary for the stated purpose:
7.2 In the event that b7777 undergoes a corporate restructuring, merger, acquisition, or sale of assets, your personal data may be transferred to the successor entity as part of that transaction, subject to the same privacy protections described in this Policy.
8.1 b7777 treats financial and payment data with the highest level of security and discretion. When you deposit or withdraw PKR funds via EasyPaisa, JazzCash, HBL, UBL, or Meezan Bank, the following data handling practices apply:
Important: b7777 will never ask you for your EasyPaisa or JazzCash mPIN, your online banking password, or your CNIC number via live chat or email. Any communication claiming to be from b7777 and requesting these credentials should be treated as fraudulent and reported to our support team immediately.
9.1 b7777 uses cookies and similar tracking technologies (including local storage objects and session identifiers) to operate the Platform securely, maintain your session state, and analyse how the Platform is used. The following categories of cookies are used:
9.2 b7777 does not deploy third-party advertising or tracking cookies that monitor your activity across other websites. We do not participate in cross-site behavioural advertising networks.
9.3 You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will prevent you from accessing the Platform. Most modern browsers allow you to view, manage, and delete cookies through the browser's settings or preferences menu.
10.1 b7777 retains personal data only for as long as is necessary for the purposes described in this Privacy Policy or as required by applicable law and regulatory obligations. The following retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| KYC / Identity Documents | 5 years after account closure | Regulatory / AML compliance obligation |
| Financial Transaction Records | 5 years after transaction date | AML and regulatory reporting requirement |
| Gaming & Betting Records | 5 years after account closure | Regulatory audit and dispute resolution |
| Customer Support Records | 3 years after last interaction | Dispute resolution and quality assurance |
| Account Data (active accounts) | Duration of account plus 5 years | Contractual and regulatory |
| Marketing Consent Records | Until consent is withdrawn plus 1 year | Evidence of lawful marketing basis |
| Technical / Server Logs | 12 months | Security and fraud detection |
| Self-Exclusion Records | Permanent (never deleted) | Player protection obligation |
10.2 When personal data is no longer required and the applicable retention period has expired, b7777 will securely delete or irreversibly anonymise the data in accordance with its data destruction procedures.
11.1 b7777 implements a comprehensive, multi-layered information security programme to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security measures include:
11.2 In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, b7777 will notify affected players and the relevant supervisory authority in accordance with applicable data protection law and regulatory obligations.
11.3 While b7777 takes data security extremely seriously and implements industry-leading protections, no internet-based platform can guarantee absolute security. You are responsible for maintaining the security of your b7777 account credentials and for using the Platform from a secure device and network connection.
12.1 As a b7777 player and data subject, you have the following rights in respect of your personal data. To exercise any of these rights, contact b7777 support via live chat or email as specified in Section 17:
You have the right to request a copy of all personal data b7777 holds about you. b7777 will provide this information within 30 days of a valid request. The first copy is provided free of charge; subsequent requests within a 12-month period may incur a reasonable administrative fee.
If any personal data b7777 holds about you is inaccurate or incomplete, you have the right to request its correction. You can update basic account information directly through your account settings, or contact support for corrections to KYC documents.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected. Note that b7777 is required by regulatory obligations to retain certain data (KYC records, transaction history) for specified periods even after an erasure request.
You can request that b7777 restrict processing of your personal data in certain circumstances — for example, if you contest the accuracy of data while b7777 verifies it, or if you object to processing pending verification of legitimate grounds.
Where processing is based on your consent or contractual necessity and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format, and to transmit that data to another controller where technically feasible.
You have the right to object at any time to processing of your personal data for direct marketing purposes. You also have the right to object to processing carried out on the basis of b7777's legitimate interests, though b7777 may continue processing if it can demonstrate compelling legitimate grounds that override your interests.
Where b7777 processes your data based on your consent (such as for marketing communications), you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
12.2 b7777 will respond to all valid data subject requests within 30 calendar days. In cases of complexity or high volume of requests, this period may be extended by a further 60 days, in which case b7777 will notify you of the extension and the reason for it within the initial 30-day period.
13.1 The b7777 Platform is strictly restricted to adults aged 21 years and above. b7777 does not knowingly collect personal data from individuals under the age of 21. CNIC-based age verification is mandatory for all account registrations and is the primary mechanism by which b7777 enforces this age restriction.
13.2 If b7777 becomes aware that personal data has been collected from an individual under the age of 21 — whether through our own detection, a notification from a parent or guardian, or a regulatory alert — b7777 will immediately and permanently close the associated account and securely delete all personal data relating to that individual, subject to any mandatory regulatory retention obligations.
13.3 If you are a parent or guardian and believe that a minor in your care has registered or attempted to register on the b7777 Platform, please contact our support team immediately via live chat or email. We will investigate and respond to all such reports within 24 hours.
b7777 collects no personal data from individuals under 21. Our CNIC verification system is designed to prevent underage access from the point of registration. Underage gambling is harmful and absolutely prohibited on this platform.
14.1 b7777's Platform infrastructure and certain service providers may be located in jurisdictions outside Pakistan. As a result, your personal data may be transferred to, stored in, or processed in countries other than Pakistan in the course of delivering Platform services.
14.2 Where personal data is transferred internationally, b7777 ensures that appropriate safeguards are in place to protect the data to a standard equivalent to that required by applicable data protection law. Such safeguards include contractual data protection clauses, data processing agreements incorporating internationally recognised standard contractual terms, and transfer only to countries or organisations that provide adequate levels of data protection.
14.3 Specifically, personal data may be processed outside Pakistan in connection with: game software operation by b7777's international game providers; cloud infrastructure services supporting Platform operation; and international fraud prevention and AML screening services. In all such cases, b7777 has implemented contractual protections to ensure your data is treated with equivalent standards to those described in this Privacy Policy.
15.1 The b7777 Platform may contain links to third-party websites or services — for example, links to responsible gaming resources or payment provider information pages. b7777 is not responsible for the privacy practices or content of any third-party websites. This Privacy Policy applies solely to data collected and processed by b7777 in connection with the b7777 Platform.
15.2 We recommend that you review the privacy policies of any third-party websites you visit through links on the Platform, as their data handling practices may differ materially from b7777's.
16.1 b7777 reserves the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations, or regulatory requirements. The effective date shown at the top of this document will be updated whenever material changes are made.
16.2 Where changes to this Privacy Policy are material — meaning they significantly affect how we collect or use your personal data, or the rights available to you — b7777 will notify registered Players via the contact details on file (mobile number or email address) at least 14 days before the changes take effect, where reasonably practicable.
16.3 Non-material changes (such as typographical corrections, clarifications that do not alter the substantive meaning of any provision, or updates to contact details) may be made without prior notice. We encourage you to review this Privacy Policy periodically to stay informed of how b7777 protects your data.
16.4 Your continued use of the b7777 Platform following the effective date of any revised Privacy Policy constitutes your acknowledgement of the updated policy. If you do not agree with the revised policy, you should cease using the Platform and may close your account in accordance with b7777's Terms & Conditions.
17.1 If you have any questions, concerns, or requests relating to this Privacy Policy or b7777's handling of your personal data, please contact us through the following channels:
17.2 Privacy Complaints. If you are not satisfied with b7777's response to a privacy concern or data subject request, you have the right to escalate your complaint to the relevant data protection supervisory authority under b7777's licensing jurisdiction. Details of the applicable supervisory authority are available from b7777 support upon request.
17.3 b7777 takes all privacy complaints seriously and commits to investigating and responding to all formal complaints within 30 calendar days of receipt. We will always endeavour to resolve privacy concerns through direct dialogue before escalation becomes necessary.
Data Subject Requests: When submitting a formal data subject request (access, correction, deletion, portability, or objection), please include your full name as registered on b7777, your registered mobile number, and a description of your request. We may need to verify your identity before processing your request to ensure the security of your personal data.
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